Head of Marketing

  • Marketing
  • Brussels, Belgium

Head of Marketing

Job description

We believe the strength of a team comes from its diversity. So no matter who you are, where you come from, what you believe in or what your dreams are, we welcome you and look forward to receiving your application.

We are looking for a Head of Marketing who will be responsible for the company Marketing and Lead Generation strategy. You will develop and implement marketing strategies which will strengthen our businesses position in the Corporate Mobility industry, building sustainable growth.

Skipr helps organisations accelerate their employees' transition to sustainable mobility. We want to have an impact, dare to challenge the status quo and be close to our customers and team.

We love passionate, out-of-the-box thinkers who're able to share their ideas in the simplest and clearest way. Our ideal colleague has an entrepreneurial mindset, and sparks joy by taking an idea drafted in a napkin to its final execution, always giving priority to our customers. A keen sense of ownership, speedy execution and hustle is a must. We also offer enormous amounts of autonomy to everyone working at Skipr which requires an aptitude to auto-manage oneself.

Our future Head of Marketing will also be responsible for inspiring and coordinating the activities of our Growth Manager, our Content Strategist and our Web Designer who will report directly to him/her.


Skipr for Business represents an incredible opportunity to address a vast new market, which we address with our B2B services.

 

RESPONSIBILITIES

  • Crafting and leading strategies for the entire Marketing team, including Digital, Advertising, Public Relations, Communications and Creative, with an emphasis on achieving B2B sales growth, market penetration and cost-effective customer acquisition.

  • Developing and implementing a winning Lead Generation strategy.

  • Developing sales support materials, presentations, demonstration videos, case studies, and other business materials.

  • Ensuring our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material).

  • Monitoring corporate image frequently and ensure it is in compliance with the company brand.

  • Organizing and participating in events and meetups representing Skipr.

  • Analyzing campaigns, market trends and the competitive landscape (acquisitions, pricing changes and new products and features).

  • Working closely with the Sales Team enables them to meet their objectives and with the Product Team, to define marketing strategies for new and existing products.

  • Working with Indirect Sales Partners to establish co-marketing programs by setting clear goals, tracking success against plan, driving awareness, and generating leads.

  • Participate in the quarterly and annual planning of company objectives.

  • Set, monitor and report on team goals.

Job requirements


WHAT ABOUT YOU?

  • You have at least 3 years experience in a SaaS business in a similar role.

  • Native in Dutch or French, fluent in English.

  • Ability to work as a team with effective people management skills.

  • Demonstrative experience in developing and executing digital marketing across a wide variety of channels and platforms, ideally in B2B, SaaS, HR tech or startup businesses.

  • A track record of building measurable B2B programs and marketing communications efforts that deliver against business goals.

  • You will be looking for a fresh challenge, prepared to roll your sleeves up and deliver a winning lead generation strategy

Skills required for the role :

  • Assertiveness and communication - You can deliver a clear message, understand the message's recipient, show empathy for the recipient and listen effectively. You make use of all of these qualities to ensure your communication is productive. You deliver information in a calm and respectful manner, without upsetting others and yourself

  • Prioritization - You choose the projects to focus on according to roadmap and objectives frameworks

  • Problem Solving - You recognize and define problems, you discover possible solutions and implement the best one for both local issues and system performance.

  • Business - You are focused on outcomes rather than outputs

  • Coaching - You know the strengths and weaknesses of your team and how to get the most out of them. You can provide the resources, authority, training and support necessary for others to carry out solutions

Strategic Thinking - You think about something in more than one way and explore all the consequences of different strategies and directions. You observe before forming a judgement and make use of different angles that could be helpful for better guidance and able to put together all the pieces of a puzzle. You invest your energies in a way that is sustainable and led by a long-term vision.


What we offer 

  • An open ended-contract, 40 hours schedule/week, 32 holidays / year
  • A competitive salary package with a wide range of benefits : meal vouchers, company car, group and hospitalization insurance as well as refund insurance on medical treatments (Alan), company smartphone and laptop, company phone subscription unlimited in Europe, eco vouchers, stock options
  • A lot of professional freedom, personal development and exciting challenges
  • Be part of starting a new market backed by a ready to play product
  • A friendly and open company culture and tons of fun
  • A great opportunity to have an impact on mobility in Europe and shape a product to the right market/customer fit
  • Possibility to work (partially) remote